Do your communication skills run deeper than the dictionary?
This is a must read for company leadership and human resource professionals. It really makes you think about how decisions are made within an organization when it comes to hiring and maintaining employees. When your leadership team is weak, your best people leave, profits suffer and changes need to be made. But why do so many companies fail at making changes to the leadership team itself? This article is a story of a company faced with this dilemma. It really is a tragic tale. One that hopefully influences other businesses to make better decisions. Please check it out.
Tip #1 – Appeal To Your Top Referrers
By far, my favourite thing about using Analytics to look at your AdSense, is that you can then find out which of your referrers are worth the most in terms of AdSense revenue. My results were rather shocking for me. For quite a while now, I’ve been featured on the homepage of a photography forum with about 7000 active members, but that’s grown a lot more over the last month or so. I don’t get a massive amount of traffic from them, as I currently only have 1 link on their homepage, but when I do, it’s worth a lot to me.
Let me show you an example of what happened. When you go into the new GA, click on Content, then AdSense, then AdSense Referrers, this will bring up a list of all the websites that sent visitors who have clicked on an ad, as well as a timeline of your earnings. The results below are for a complete month, and unfortunately, due to Google’s rules and regulations, I’m not allowed to show you them, so you’ll just have to take my word for it. The most important part of the results isn’t the ads clicks, viewed, or even the revenue; it’s the Click Through Rate (CTR) and eCPM (effective Cost Per 1000 impressions).
As we discovered earlier, the CTR is the percentage of ads that are clicked, per impression, so you want that to be as high as possible. The reason the CTR is much higher than some of the other referrers is because of the quality of visitor that I’m receiving from that referrer. StumbleUpon has a particularly poor CTR, because the people who use it aren’t looking for anything in particular so it’s hard to get their attention, which may result in them clicking on an ad. UglyHedgehog on the other hand is a forum for photographers, so the people on that site are actively looking for content in my niche.
The eCPM is also substantially higher than the other referrers, which tells me that if I can increase the number of impressions that I’m getting from them, then I will earn a lot more money. The quality of Twitter user is usually pretty poor, as they don’t typically spend too much time on the site (00:01:47), and even though a link a lot to my website around 10 times a day through Twitter, I still get less traffic from them than Facebook. Facebook on the other hand has a better quality of visitor, with people looking at more pages and staying for longer (00:02:29, but their eCPM is actually lower than that of Twitter.
Peace can exist only in the present moment. It is ridiculous to say “wait until I finish this, then I will be free to live in peace.” What is “this”? A diploma, a job, a house, the payment of debt? If you think that way, peace will never come. There is always another “this” that will follow the present one. If you are not living in peace at this moment, you will never be able to. If you truly want to be at peace, you must be at peace right now. Otherwise, there is only “the hope of peace some day.
“The first thing I remember learning from my mother was ‘Be like a duck: Calm on the surface but paddling like hell underneath.’ She used to keep this on our fridge along with another slogan that said, ‘Don’t get mad, get even; live long enough to be a problem to your kids.’”
Happy Mother’s Day! Advice from the moms of today’s successful business leaders
Here are 50 inspirational ideas to help you come up with great content for your business’s blog:
1. Debunk a myth or misconception about your company or industry.
2. Write a profile of a customer who has used your product in a new or innovative way.
3. Profile a current news item in your industry and explain how it affects your customers.
4. Create a how-to tutorial, either as a written post or a video tutorial.
5. Write a “5 Things You Didn’t Know …” column—maybe “5 Things You Didn’t Know about our CEO” or “5 Things You Didn’t Know About Our Latest Product.” If you have a long product line or like to profile employees, you could even make this a regular feature.
6. Ask a local business related to your industry for an interview and put it up as a video on your blog.
7. Outline new product ideas or concepts and ask for feedback from customers and readers.
8. If you have a lot of good content on your blog already, you could provide link round-ups—links to several posts on related topics grouped under one heading.
9. If you’ve attended an industry event, write a blog post outlining five important takeaways from the event.
10. Write a layman’s overview of recent research or a scientific breakthrough in your industry.
11. Answer questions from customers on the blog.
12. Write about an event you’ve attended in your local community.
13. Comment on news articles from your local paper or radio station.
14. Create a roundup of nice and/or amusing things people have said on your Twitter or Facebook page.
15. Compile a list of other sources of information about your industry or a certain product—free ebooks, informative articles or useful videos. The great thing about creating a useful article that links out to other websites is that those website owners will often link to your blog in return and give you increased exposure.
16. Share your customers’ success stories via case studies and testimonials.
17. Create a list of inspirational quotes from founders, thought leaders or people in your industry whose worldviews are in sync with your company’s message.
18. Do the “list” posts. For example, list of latest statistics around a particular topic.
19. Help your customers protect their investment by showing them how to keep your product working properly for longer.
20. Tell a funny story about something that happened in the office.
21. Honor your heritage. Write an article about what your industry or products used to look like “back in the good old days.”
22. Create a gift guide for an upcoming holiday.
23. Discuss the differences between your local market and markets abroad. Make this really fun and interesting by adding lots of cultural references.
24. Show customers some great social media sites or smartphone apps unique to your industry.
25. Hold a caption competition—post a strange or amusing picture of someone with one of your products, or of something happening around the office, and ask your customers to make up a caption to accompany it. The best caption at the end of the day wins a prize.
26. Create product descriptions as though famous people wrote them. e.g.: “Vacuum cleaner catalog written by William Shakespeare” or “SEO Tips from Madonna.”
27. Express your opinion on a controversial topic, or disagree with a commonly held belief. This can be a risky move, but is great for generating buzz and discussion on your blog.
28. Review a book with a subject matter related to your niche.
29. Highlight a couple of local businesses that compliment your own products or services. For example, a wedding planner could highlight her favorite local florist.
30. Create a summary of your favorite comments from a recent article.
31. Share an excerpt from one of your whitepapers or ebooks. Be sure to add a link to download the rest!
32. Get other experts in your area to each offer a tip, and create a post with a roundup of all the tips.
33. Create a list of industry trends your customer should watch out for.
34. Compare two different products or services from your company.
35. Post a series of pictures from a recent event, whether it’s a trade show, in-store event or industry conference.
36. Create a slideshow of customer photographs of your product, such as different women wearing one designer dress.
37. Run a poll on a topic and write a post about the results.
38. Create a virtual office tour, where customers can see inside your office spaces, warehouses or other facilities.
39. Give a sneak peek of an upcoming product launch.
40. Write a humorous top ten list about your product or company.
41. Revisit old industry pioneers, products or trends for years gone by in a “Where are they now?” roundup.
42. Tell customers all the different benefits of signing up to your newsletter—and then give them a giant sign-up link!
43. Write about changes you’re making to improve your products or services.
44. If you sponsor sports teams or charity events, talk about that and don’t forget to include lots of pictures.
45. Create clever infographics about your industry or products.
46. Pull some interesting facts from your analytics or other market research and write a post demonstrating some facts about your customers—such as how many were local, how many spend more than $200 when they visit, how many own cars, etc.
47. Create a list of interesting events and seminars in your community.
48. Customers love an inside look. Create a time-lapse video of your product coming together, a day in your office or store, or something else related to your business.
49. Go through your old catalogues, correspondence and other publications and turn of all that useful information into blog posts.
50. Thank your customers and clients for their business with a personal video.